FACILITATING
"CUSTOMER VALUE INNOVATION"
Welcome to CELISO. We empower multinational, multicultural, and cross-site organizations to identify and develop opportunities for enhanced customer value.
Our unique approach bridges cultural and organizational gaps, fostering growth in the global marketplace.
Let’s create exceptional value together.
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WHAT IS "CUSTOMER VALUE INNOVATION"
Customer Value Innovation is the process of enhancing your offerings to better meet the needs and expectations of your customers. It’s about breaking down organizational silos, gaining a holistic view of your business, and fostering direct connections with your customers.
Many employees, despite their potential, find themselves unable to create customer value due to these silos, a lack of the bigger picture, and isolation from customers.
At CELISO, we believe that every employee has the potential to contribute to customer value innovation. We strive to empower them, bridging gaps and fostering a culture of collaboration and customer-centricity.
WHAT ARE THE MAIN BARRIERS TO INNOVATION
Three elements mainly contribute to customer value innovation waste in organizations!
SILOS
Modern organizations rely on processes and procedures to ensure quality and productivity. However, this approach can make employees task-driven and less focused on achieving the desired outcome.
We aim to shift towards an outcome-driven thinking and mindset. We believe that by enabling team members to take responsibility for finding solutions to achieve the desired outcome, we can foster a culture of innovation .
BIG PICTURE
Mid to Large organizations tend to divide their teams to increase efficiency, but this strategy can unintentionally restrict the team's complete comprehension of end-to-end business procedures.
We help to establish cross-departmental communication and a comprehensive view of your business processes, which is essential to finding integrated and practical solutions that effectively meet your customer's requirements.
CUSTOMER BLINDNESSS
The team members that know most of your product or service are the furthest away from the customer.
The sales and customer service teams are the closest, but know least about the secret ingredients in your product.
We facilitate a process that guides the teams to discover the customer needs independent from how far they are from the customers.
COMPANIES THAT HAVE BENEFITTED FROM OUR SERVICES
