PROCESS OVERVIEW
HOW TO FACILITATE CUSTOMER VALUE INNOVATION?
HOW TO FACILITATE CUSTOMER VALUE INNOVATION?
The Customer Value Innovation (CVI) process is an interactive process that guides the teams to engage, explore and understand how innovative ideas MUST match customer needs and values.
The team members engaged in this process learn by doing and exploring the elements of the idea that contribute to successful feasibility, viability and desirability.
THE KEY STEPS OF THE CVI PROCESS
THE KEY STEPS OF THE CVI PROCESS